In our recent Couchonomics episode, Arjun explores the intriguing domain of Ultra Platforms and the evolving future of fintech and digital services with Abdallah Abu-Sheikh, the pioneering CEO of Botim and Founder of Astra Tech. A visionary leader, Abu-Sheikh is transforming the way we interact with technology, turning Botim into an all-in-one Ultra App that encompasses a vast range of services. He dives into the evolution of Astra Tech, discussing the concept and necessity of Ultra Platforms, characterized by extreme usage, organic adoption, multi-service functionality, and the capability to surpass targeted platforms. Tune in to gain unique insights into the future of the digital landscape, courtesy of this thought-provoking conversation with Abdallah Abu-Sheikh.