Couchonomics with Arjun is beaming its inaugural episode from its new home in KSA, at Jeel, Riyadh Banks Innovation Center in the heart of Riyadh. Our guest for this week’s special episode is Maher Loubieh, Co-Founder & CEO of Hala. During this episode, Maher shares Hala’s incredible journey from its beginnings as a peer-to-peer payment platform to then pivoting their business model to focus on the MSME sector in Saudi Arabia. We discuss Hala's strategic pivots, the trials and tribulations of evolving one's business model, the challenges of serving small businesses, and their vision for building a robust financial ecosystem tailored to MSMEs' unique needs.

In the latest episode of Couchonomics, Arjun was joined by Paul Melotto, Executive Board Member at Alraedah Finance. Paul has played a key part in Arjun’s journey to understand the Saudi ecosystem, especially regarding fintech and financial services.