Streaming Platforms: The battle of content
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The OTT (over-the-top) streaming market in the MENA region has been rapidly increasing in the last couple of years, gaining more than 30% between 2020 and 2021 and reaching over 10 million subscribers in the 18 countries of the Arab MENA region. The trend should sharpen in the next five years, as the subscriber figure is expected to triple by 2026 and reach close to 30 million.
In this episode of Couchonomics, the seat on the couch will occupy Maaz Sheikh, CEO of Starz Play, the no. 1 streaming platform in the MENA region.
He’ll talk us through the ongoing rapid evolution of streaming platforms across the world. We'll also hear about the plans of Starz Play to stay on the top with big global players stomping the market.
Find out more about:
- Why offering different payment solutions is crucial?
- How does co-operation with Telecom companies increase your visibility?
- What type of content is wanted by subscribers?
- Is hyper-localization key for local streaming services?