The Future of BNPL in the MENA Region
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The "By Now, Pay Later" model has been around for 200 years. After being repackaged and rebranded countless times, it is currently one of the hottest spaces in FinTech, with BNPL accounting for 20% of e-commerce in countries such as Australia.
In this episode of Couchonomics, we are joined on the couch by a BNPL industry insider to get an informed perspective on this increasingly polarising topic. Abdulmajeed Alsukhan is the CEO and co-founder of Tamara, the leading Buy Now Pay Later provider in the MENA region.
Abdulmajeed and Arjun delved into the BNPL conversation, tackling questions around the risks customers face and how BNPLs are likely to grow and evolve in the MENA region in the coming years.
Get the answers to the burning questions:
- What is the likelihood of BNPL expanding into other categories and appealing to broader age groups?
- What measures is Tamara taking to minimise their customers' risks?
- Whether the current business model of BNPL is sustainable, or if it will evolve in the future?