In this deep dive with Joseph El Am, General Manager of StashAway MENA, the latest episode of Couchonomics dissects the pulse of the MENA's fintech and wealth tech evolution. Uncover the strides made by StashAway in democratizing wealth management, the pressing need for financial literacy in harnessing MENA's latent wealth potential, and the adaptability of StashAway's proprietary investment strategy - ERA. With a focus on the transformative power of fintech and its role in reshaping the financial landscape, this insightful discussion bridges gaps between traditional and digital financial paradigms, offering a comprehensive look into the future of finance in the region.