Dive into the dynamic world of fintech, super-apps, and digital transformation with Khalifa AlShamsi, CEO of e& life. Explore how the telecom industry is shifting its gears towards an integrated, user-centric model, breaking the barriers of traditional services. From e& life's ambitions in fintech and healthcare to its big bets on super-apps like Careem, AlShamsi's insights highlight the roadmap for the future of digital services in the MENA region. Discover the strategic blend of technology, innovation, and tailored approaches that promise to redefine our digital experiences.